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Jay Psar & Smahlo
Project
"Charbon" Single Release
Mission
Music Video + Artwork + Podcast + Event Production
Client
BDMNR Records + 3ème Bureau (Wagram)
Artist
Jay Psar + Smahlo
Video Link
Podcast Link
“Charbon" is a song that conveys the spirit of grinding and pushing past our limits to achieve our goals.
Our team was in charge of the entire production of the project from creating the cover artwork to shooting the music video and organising a release party. We also produced a podcast episode called "Au Charbon" that explores the themes behind the song. In order to capture the single's intensity we focused on movement as a medium, teaming up with Belgian choreographer Aurel Zola and 'The Revolutionary Belgium' crew to create a striking dance routine for the occasion.
